Speedo Marketing Stratergy

SPEEDO INDEX Sr. No| Topic| Pg. no| 1. | Marketing Objectives| 1. | 1. 2| Ansoff Matrix| 1. | 1. 3| Unique Selling Proposition| 3. | 1. 4| Point of Difference| 4. | 1. 5| Point of Parity| 4. | | | | 2. | Marketing Program| 5. | 2. 1| Product| 5. | 2. 1. 1| Lines to be introduced| 5. | 2. 1. 4| Quality| 11. | 2. 1. 5| Packaging| 12. | 2. 2| Promotion Strategies:| 14. | 2. 2. 1| Online and Print Media Promotion | 14. | 2. 2. 1 | Outdoor Promotion| 16| 2. 2. 2| Digital Media Marketing| 17. | 2. 2. 3| PR Activities| 18. | 2. 3| Price| 19. 2. 3. 1| Pricing Strategy | 19. | 2. 3. 2| Price Range| 19. | 2. 4| Place| 20. | 2. 4. 1| * Store Setup| * Facilities| Store Display| Store USP| | Location| 20. | 3. | Financial Budgeting| 23. | | | | Marketing Objectives The Ansoff Model: Existing Market – Product Expansion Speedo Ltd. is a manufacturer and distributor of swimwear. Speedo brand can be found on products ranging from swimsuits and goggles to wrist watches and MP3 players is establ ished in the swimwear market as one of the leading brands of the world.Being in this industry since decades now, Speedo has a very high brand value and is consistently rated as one of the top 100 brands in the world every year. In today’s world technology is being updated by every second and hence a company needs to keep itself in tune with the technology and happenings of the world and strategize accordingly. Hence Speedo uses the PRODUCT EXPANSION strategy which means that it has an existing market but has to expand its operations and product range and diversity as time progresses.Indian Market – Market Penetration Speedo may be very popular amongst consumers in India but it is still a new company in the market as a whole keeping in mind the Indian swimwear market. This is the reason why the market penetration is recommended in this market. According to the Ansoff model this strategy is used when a company is well established but enters a new market in which it is st ill young and needs to penetrate in the market in keeping with new marketing strategies and existing market situation. Unique Selling PropositionWhenever one utters the world swimwear, the first brand that comes to mind; is Speedo such is the phenomenal fan following of this brand. Whenever there is a Speedo swimwearon television, men and women the world over, tune in to catch the latest trends in. The plus points of a big swimwear brand like Speedo are proportionate pricing, a mind boggling range of sizes, including extra large sizes for overweight women and cup A sizes for beginners, opulent and mind numbing designs coupled with fantastic fits. The USP of Speedo is the: mix of goodlooking swimwear and practicality, which makes it possible to think of everyday wear as well.Point of Difference: * Fun, Comfortable, Athletic Speedo will be one of the very few swimwear brands in India with that Brand Image. Products sold at Speedo are diverse (from swimwear to body care and accessories ) are Vibrant and well packaged, unlike its competitors. Point of Parity: * There are a few elements that Speedo would wish to borrow from it’s competitors to incorporate into it’s business model: * Attention to comfort * Introduce body shaping Products * Concentrate on store interiors and display. Marketing Program ProductSpeedo India will have a varied range of products on offer; these consist of in addition to the swimear which is there in various sectors in India: * Swimsuits men/Women (Racing,Training,Triathelite,Competitive Equiqment,Fina approved suits, Swim Fitness) * Trunks * Fitness Range/Body care(Health and Well Being, Speedo sculpture,Accessories,Aqua Active, Play and fun) * Accessories * Speedo Digital (Aqua beat MP3 player, Aqua Coach) All Speedo products are benchmarks in terms of design, functionality, sustainability and comfort above all.As Speedo is opening up just its first store in India the product range will be limited to 3 world-renowned collect ions. Lines to be introduced: Right Fit SMOOTHER. SEXIER. BETTER THAN EVER Curves Description: Stretch-to-fit conforms perfectly to your body so all you see is curves; This swimwear fabrics are selected with quality, innovation, technology and creative freedom in mind, to ensure we provide only the best selection for our customers. Our fantastic range of swimwear is for both girls and guys. With a large assortment of fabric colours and prints, you’re sure to find more than one to choose from.Immerse yourself in our wide variety of fashionable designer swimwear, from one-piece bathing suits to bikinis, and coordinating accessories. 2012 is awash in a wide palette of colors, textures and prints in our women’s swimsuits as well as in our men’s swimwear. At Swimwear Boutique, we carry high fashion designers who offer complementing accessories. We also provide bathing suits that are appealing to a wide variety of interests, proportions, and ages. Our collection inclu des one-piece swimwear, bikinis, two-piece swimsuits, and coordinating bathing apparel for women, juniors, and misses.Explore our designer swimwear silhouettes and create your fashion forward wardrobe and embellish your favorite women's swimwear or junior swimwear with a sarong, shirt, pant, and other swimwear accessories. Features: * Weightless * Maximum nipple * Nylon ; Spandex/Lycra * Adjustable straps * Underwired cups if needed * Front closure Sizes available: Xtra small,small,medium,Large,Xlarge – 40 DD Colors available: Featured Products: * Swimwear women * One piece/Two piece 1. GLAMOUR BY SPEEDO THE GLIMMEROUS TOUCH OF GLAMOUR. Description:The glitter with a combination of laced edges and self-embroidery gives you a classy touch adding glamour to your swimwear. The label is aimed at sophisticated women of all ages who demand high-quality and high-fashion in equal measures. The collection hits a fabulous note that is sexy, and also flattering and comfortable. Glamorou s not only features stunning contemporary design, the range also offers subtle support and control which gives our clients the body confidence to enjoy their new swimwear on all occasions – whether basking in the sun poolside, on a yacht, or at a resort bar as the sun sets.The inaugural collection features fashion-forward colours, and a beautiful variety of one-piece maillot swimsuits, and mix ; match bikini separates. Features: * Underwire * Heavy look with a comfortable feel * Sexy shapes Sizes available: Small, Medium, Large. Colors available: pastel shades and solid colors with multi-colored lacing and embroidery Featured products: * Swimwear sets 3. Speedos tie up with designer brands Description: At Speedo we plan to tie up with a designer and provide our clients with exclusive swimwear No matter what your preference, you'll find a swimsuit at Swimwear Boutique. com.Our suits will capture the essence of your femininity and accentuate your best features. e represent the most unique styles and highest quality products available. Molly Brown's is approached by hundreds of designers each year to retail their lines in our store. Our buyers select only a limited number of the world's best, not fifty or a hundred like other swimwear retailers. Most of the designers we carry use only the most luxurious imported fabrics and custom hardware. Specialty swimwear has become main stream in high fashion and designers have enhanced their lines by producing beautiful dresses and resort wear.Molly Brown's has expanded its offerings to feature these specialty lines. We are privileged to have many of our designers produce exclusive pieces which are only available at Molly Brown's. Due to our strict privacy policy, many professionals, celebrities and their representatives are clients of Molly Brown's. A large percentage of the designer swimwear that is photographed on celebrities is sold in our store. Molly Brown's client list includes hollywood's a list, Fortune 500 professionals and fashion forward women that want the seasons' hottest trends. Molly Brown's has been featured on MTV, E! major news networks and in countless fashion publications. we are actively involved in celebrity photo shoots, high profile events and fashion shows. Each year we are asked by the media to comment on the upcoming season's hottest styles and trends. The vibrant atmosphere of the Molly Brown's store and beautiful window displays are a draw for designer interviews and news coverage. Please see our current press, video links and featured in publications. Shopping for swimwear can be difficult. For this reason, Molly Brown's client services and knowledgeable staff are unsurpassed in the industry.Ensuring our clients receive the exact style and fit they desire, both in store and online, is key to our success. Due to our outstanding personal and professional services, most first time buyers become long term clients of Molly Brown's. Features: * Reversible * With gel cur ve * Extreme plunge push-up * Various color ; print combinations * Unique border shapes * Extreme comfort with seam free, label free ; stitch free technology Sizes: Available in all sizes Featured products: Swimwear for men and Women Featured Designers SHIVAN ; NARRESH’These designers werelaunched in Cannes at ‘Mare di Moda’ with their 100% stitch free line called Insectoid. ‘SHIVAN ; NARRESH’ has a unique signature style that is bold, confident ;   sophisticated. Flawless lines, undisputed eye for detail and utter sophistication are words that could be used to define the brand. After the launch in Cannes, the duo shifted their studio to India, and became India’s first mainstream beachwear designers doing 100% handcrafted stitch-free swimwear and ready to wear made all in 100% Italian swimwear fabrics and complementing  resort wear.Currently based out of New Delhi, SHIVAN Bhatiya mastered the art of leather corsetry and accessories for fou r years from National Institute of Fashion Technology, New Delhi, learning the functions and craftsmanship of leather in women’s wear lingerie. While NARRESH Kukreja specialized in women’s wear for four years in Fashion ; Textiles. Subsequent to their graduation, they worked in the fashion Industry for a year before being awarded  scholarships  to complete their Masters in Milan ; Rome at the Istituto Europeo di Design in ‘Fashion ; Textiles’ ; ‘Luxury Marketing’ respectively.SHIVAN ; NARRESH are recipients of several awards in recognition of their design ; creativity. The duo were discovered in 2006 by MITTELMODA, the oldest Italian talent search organization, based in Gorizia, Italy through  Mittelmoda International Beachwear Awards  in Bali. They are  winners of the  World of Wearable Art Awards, Wellington, New Zealand(‘06),  the  SWAROVSKI Most Creative Designer of the Year  (‘07) at the NIFT Graduation;    Debutant Designer of the Year(‘07) at India Fashion Week. 4.Exclusive Customisation Custom Made Swimwear manufactures all of its swimwear Let us take the frustration out of buying a swimsuit and help you find the perfect fit. We offer styles for every shape and size, specializing in large cup sizes, plus sizes, full figure and hard-to-fit swimwear. You can purchase your bathing suit by size, from 0 – 32 and bra size AA to K cup. Also, a customized specialty suit can be hand cut and sewn for your needs. Specializes in giving women of all ages what they want and need in swimwear.We can assist in fitting women who are hard to fit, have health issues, are struggling with weight, mastectomy or the woman who simply wants to create a uniquely custom swimsuit. You choose your style, size and fabric as well as numerous options making it possible for you to get the look you deserve. Each order is reviewed by an experienced consultant to confirm sizing accuracy and to make the ne cessary alterations to get the best possible fit. You will walk away feeling confident and self-assured that you can look great in a swimsuit! Quality Considering the price one pays, Speedo quality is excellent.Speedos Swimwear made of the cotton/spandex/ lycramaterial tends to retain its stretchiness with time; however, the color doesn’t fade quickly. Most of the swimwear have excellent quality that does not dwindle with time in any respect- the material retains its color and texture over time. Accessories and tops made  out of  100% lasting, however the ones with certain percentage of spandex in them last longer. Size Chart Packaging†¦ The following actions have taken place so far within the framework of this plan: They have minimized the thickness of the boxes down to the technical limit that prevents breakage and crushing.They have also minimized the individual packages for garments and accessories in terms of dimensions and density, while retaining their capacit y to avoid breakage and to be processed by the distribution machinery. They have minimized the size of the labels, to just the size that allows them to be read correct. It is worth noting that all internal shipments are made using reused boxes. It is also worth pointing out that all the boxes used are made with 100% recycled material. To facilitate recycling, all these are paper-based, eliminating any metallic elements (staples, etc. Finally, Speedo adheres to the waste and packaging management systems established in the different countries in which they operate. Promotion Online ; Print Promotion: * Speedo plans to strategically use social networking sites like Facebook, Twitter, etc. to promote itself, since it aims to capture the attention of the digitally advanced and internet friendly marked. * A special page will be created on Facebook for Speedo India, which will provide regular updates on changes, and additions to inventory, notify customers about upcoming sales and offers.U sers can also place queries regarding their orders, which will be answered and assisted by the customer care executives. * Twitter posts regarding Speedo. com will be regularly updated, Consumers who wish to learn more about the website and what it has to offer can follow these posts for information. * Advertisements will be given in issues of popular fashion magazine like Vogue, Harper’s Bazaar, L’officiel, etc. which are read by the market Victoria’s Secret aims to target. * Advertisements will also be put in the Bombay Times, since; it is a newspaper that is common among all age groups.Advertisements will be carried out for the first 3 months. * Speedo will launch and Indian website and the web domain will also be submitted to popular search engines like Google, Yahoo, etc. In this way users looking for information on Speedo India will be guided to a link to the website. * Popular news articles online and on print from Times, Business India, etc notifying the market about Speedo Brick and Mortar and online store will also promote the website and create awareness. * End of season sales will be notified through Magazines, Newspapers, social networking sites, etc. Sign up Members for Email newsletters and mobile updates outdoor Promotion: * Billboard advertisements to promote the establishment of Speedo new store will be seen for 3 months since it’s operation outside its stores and prime shopping locations. * In-store collaterals will notify customers shopping at the store about Speedo online presence. Billboard advertisements Digital Media Marketing: 1. Speedo for IPad and IPhone Description: It’s the destination for all things Speedo—anywhere, anytime, on-the-go, at your fingertips. Effortlessly flip through and buy from o current catalogues, shop www. peedo. com with just a tap, and find the nearest Speedo stores. One will also find up-to-the-minute coverage of the favorite swimwear from photo shoots to star-studded store openings, fashion show exclusives, TV commercials, special event,etc. * PAD ® IS CATALOGUE IN THE WORLD ?The catalogues come alive on iPad ® letting one simply swipe the screen to flip from page to page. Just tap the image and it will take one directly to that item on the website. Add it to the shopping bag and check out. It's easy, fast and can be done wherever. * ? FIND THE NEAREST VS STOREThe store locator finds a Speedo store near the user and provides directions, store hours and contact information. * SHARE WITH FRIENDS Post VS pictures, videos and stories directly to one’s favorite social networking sites or share via email.? Television & P. R. * A week prior to its launch, Speedo in association with a fitness program will telecast the Victoria’s Secret 2012 during Prime Time. * Victoria’s Secret launch party. * Location – Hype, Mumbai. * Guests– Athletes,Socialites, celebrities, leading models, designers and corporate wives from all over Mumbai. Schedule – The event starts at 21:00 hrs. followed by the introduction speech by CEO Speedo and Store Manager for Speedo Mumbai followed by dinner and drinks. The event duration is 3 hours since it is to take place in a club and be full of events. Guests will leave with gift packs from Speedo * Why the launch party? Any message conveyed by means of recreational activities and entertainment is always heard louder than a mediocre public event. The pompous nature, glamour, exclusivity and Posh appeal of a launch party is automatically well publicized due to the presence of high level guests and celebrities.Price The above table represents the average pricing of the various types of products to be carried under each product line. This was calculated keeping in mind various factors such as: * International pricing strategy * Taxes * Operating expenses * Fixed costs * Appeal of the particular product * Marketing expenses * Target consumer Place Location The new Sp eedois planned to be launched in Palladium Mall, Lower Parel. The mall is ideally located in Central Mumbai. Palladium is apt owing to its host of brands it has and the customer’s it attracts.Store Interiors The interiors of the store will be designed similar to that of Speedostores across the world. Merchandise will be arranged in neat stacks according to size and color. Store Display GANTT Chart A Gantt chart is a type of bar chart that illustrates a project schedule. Gantt charts illustrate the start and finish dates of the terminal elements and summary elements of a project. Terminal elements and summary elements comprise the work breakdown structure of the project. Some Gantt charts also show the dependency (i. e. precedence network) relationships between activities. Gantt charts can be used to show current schedule status using percent-complete shadings and a vertical â€Å"TODAY† line as shown here. Although now regarded as a common charting technique, Gantt cha rts were considered revolutionary when they were introduced. In recognition of Henry Gantt's contributions, the Henry Laurence Gantt Medal is awarded for distinguished achievement in management and in community service. This chart is used also in Information Technology to represent data that has been collected.In the following report 2 Gantt Charts, Both representing Zara India On line’s planned schedule for Web Development and Promotions is created. Financial Budgeting Introduction It's essential to plan and tightly manage one’s business' financial performance. Creating a budgeting process is the most effective way to keep the business – and its finances – on track. Successful businesses invest time to create and manage budgets, prepare and review business plans and regularly monitor finance and performance. Structured planning makes all the difference to the growth of the business.It also enables one to concentrate his/her resources on improving profits , reducing costs and increasing returns on investment. In fact, even without a formal process, many businesses carry out the majority of the activities associated with business planning, such as considering growth areas, competitors, cash flow and profit. Converting this into a cohesive process to manage the businesses will keep the company dynamic communicated to it’s clients and workers more effectively. The main aim of the business plan is to set out the strategy and action plan for the business.This also includes a clear financial picture of where the company stands – and expects to stand – over the coming years. In the previous report Analysis had been conducted with respect to Market environment, Consumer profile, etc. On the basis of the results of the analysis and Web Development strategy was proposed. The following report consists of a detailed Financial Plan complete with figures and estimates required to implement the earlier proposed web development plan. Start Up Expenses Income ; Expense Statements

Student Life

Your exam will be multiple choice Exam # 1 Introductory Chemistry Be sure to show your set up for all mathematical problems. Your answers must have the correct number of significant digits and the correct units. I. Chemistry is a quantitative science therefore we must make measurements. All measurements have an uncertainty that we need to be aware of in our calculations. A. We need to be able to determine the number of significant figures in a measurement. For the following measurement state the number of significant figures. (4pts) 1. 1. 000 cm 2. 2. 590 x 10-5 m 4 3. . 020 g 4. 1000 cm 2 1 B. We need to be able to add, subtract, multiply, and divide with measurements. Solve the following problems. (4 pts) 1. 3. 02 cm + 5 cm + 0. 002 cm = 8 cm 3. 2. 0 cm x 2. 00 cm x 2. 000 cm = 8. 0 cm3 2. 5. 35 g – 0. 005 g = 5. 35 g 4. 7. 89 g / 5. 2 mL = 1. 5 g/mL B. It is often necessary to convert from one unit to another. This is easily accomplished with the right unit factor. Solve th e following problems. 1. During the last six lunar landings 842 pounds of Moon samples have been collected. What is this mass expressed in kilograms? ( 2. pounds = 1 kilograms) (4 pts) 842 lbs x 1 kg / 2. 2 lbs = 382. 7272727 kg = 380 kg 2. If a 250 mL beaker weighs 95. 4 g, what is the mass in kilograms? (4 pts) 95. 4 g x 1kg / 1000g = 0. 0954 kg = 9. 54 x 10-3 kg 3. If the radius of an oxygen atom is 6. 6 x 10 (5 pts) 6. 6 x 10 –10 dm x 1 m / 10 dm x 109 nm/ 1 m = 6. 6 x 10-2 nm -10 dm, what is the radius in nm? 1 C. Chemists often deal with percent problems. As long as you remember that percent refers to per 100, these problems can be solved. 1. A penny minted after 1982 is composed of copper and zinc only. If a penny has a mass of 2. 07 g and is 2. 50 % copper. What is the mass of zinc in the coin? (5 pts) 2. 507 g x 2. 50/100 = 0. 062675 g of Cu 2. 507 g of penny – 0. 062675 g of Cu = 2. 444325 g = 2. 444 g of Zn (2. 44 g of Zn is correct also) D. Density is a ver y important concept for chemist. The density of a substance can be obtained in a chemistry laboratory. 1. A rubber stopper with a mass of 23. 75 g is dropped in a 50-mL graduated cylinder that has 20. 4 mL of water. After the stopper is dropped in the graduated cylinder, the water level rises to 24. 7 mL. What is the density of the rubber stopper? 5 pts) 2. 375 g / (24. 7 mL – 20. 4 mL) = 5. 523255814 g / mL = 5. 52 g / mL (5. 5 g /mL is accepted) We can make predictions if the density is known. 2. A glass cylinder contains four liquid layers: mercury (d = 13. 6 g/mL), chloroform (d = 1. 49 g/mL), water (d = 1. 00 g/mL), ether (d = 0. 708 g/mL). If a piece of ice (d = 0. 917 g/mL) is dropped into the cylinder, where does it come to rest? Why? (5 pts) The mercury layer will be on the bottom, then the chloroform, then the water, and finally the ether. The ice will sink in the ether layer and float on top of the water layer. If the density is know, we can we can find the mass of a given volume or the volume of a given mass. 3. The density of aluminum is 2. 70 g/mL. What volume will 250 g of Al occupy? What is the mass of a piece of aluminum with a volume of 250 mL? (6 pts) 250 g of Al x 1 mL / 2. 70 g = 92. 59259259 mL = 93 mL 250 mL of Al x 2. 70 g / 1 mL = 675 g = 680 g 2 Using the density value we can indirectly obtain distances that are too small to measure directly. 4. A sample of aluminum foil has a length of 10. 0 cm and a width of 5. 7 cm. If the aluminum foil weighs 0. 234 g, what is the thickness of the aluminum foil? Remember that the density of aluminum is 2. 70 g/mL. (6 pts) Volume of Al = length x width x thickness = mass / density 0. 234 g x 1 mL / 2. 70 g = 0. 0866666666 mL 0. 086666666 mL / 10. 0 cm x 5. 7 cm = 0. 001520467 cm = 1. 5 x 10 –3 cm E. Heat and temperature are two very important concepts. 1. In your own words, please state the difference between heat and temperature. What is a common unit of each? (5 pts) Heat measures the total energy of a sample and temperature measure the intensity of heat or the average heat of a sample. A common unit of heat is a calorie and a common unit of temperature is Kelvin. It is important to be able to convert from one temperature unit to another. 2. Aluminum melts at 1220 F. (You can see why aluminum is not a liquid at room temperature) What is the melting point of aluminum in degree Celsius ( C) and in Kelvin o C (6 pts) (K)? (oF – 32 oF) x 100 oC = 180 oF (1220 oF – 32)(100 / 180) = 660 oC 660 oC + 273 = 933 K o o 3. Give the ions present and their relative numbers in potassium sulfate. a) b) c) d) e) 1K+ and 1 SO42K+ and 1 SO321K+ and 2 SO422K+ and 1 SO423K+ and 1 SO43- 3 4. How many cm2 are in an area of 4. 21in2? a. b. c. d. e. 10. 7 cm2 114 cm2 27. cm2 1. 66 cm2 1. 14 cm2 5. In performing a multistep calculation, when should you round off the answer in the calculator display? (5 pts) In a multistep calculation you should round off the answer at the end of the calculation E. Matter and Energy. 1. We learned four terms in chapter 4, heterogeneous mixture, homogeneous mixture, compound, and element. Please an example of each. (8 pts) An example of a heterogeneous mixture is the earth’s crust. A heterogeneous mixture can be separated into pure substances by physical methods. An example of a homogeneous mixture is salt water. The properties of a homogeneous mixture constant for a given sample. An example of a compound is NaCl. A compound can be broken down into elements by ordinary chemical reactions. An example of an element is Na. An element is a substance that can not be broken down further by a chemical reaction. 2. Match Symbols and Names (10 pts) 1. sodium 2. iron 3. carbon 4. nitrogen 5. phosphorous d c e b a a. P b. N c. Fe d. Na e. C 4 1. Cl 2. Ce 3. Cu 4. Co 5. Ca e c b d a a. Calcium b. Copper c. Cesium d. Cobalt e. Chlorine 3. Give an example for each of the following terms: (8 pts) a. hysical property – Appearance, melting point, boiling point, density, heat and electrical conductivity, solubility, and physical state under normal conditions are all examples of physical properties. b. chemical property – A chemical property of a substance describes its chemical reactions with other substances. The chemical property of sodium states that sodium will react with water to form hydrog en gas. c. physical change – A physical change include changing shape, volume, or physical state. For example when water changes to ice. d. chemical change – A chemical change always involves the formation of a new substance. Gas bubbles from the reaction of calcium with water. Fill in the blanks of the following table Symbol number of protons number of neutrons number of electrons mass number 37 Cl17 20 18 48 Cr3+ 24 24 21 24 Mg 12 12 12 37 48 24 Might not be on test. Ask teacher. Chlorine has two stable isotopes with masses of 34. 97 amu and 36. 97 amu. What is the relative abundance of the two isotopes? a. b. c. d. e. 50. 00% 35Cl and 50. 00 % 37Cl 35. 45% 35Cl and 64. 55 % 37Cl 64. 55% 35Cl and 35. 45% 37Cl 24. 23% 35Cl and 75. 77 % 37Cl 75. 77 % 35Cl and 24. 23 % 37Cl 5 Student Life Your exam will be multiple choice Exam # 1 Introductory Chemistry Be sure to show your set up for all mathematical problems. Your answers must have the correct number of significant digits and the correct units. I. Chemistry is a quantitative science therefore we must make measurements. All measurements have an uncertainty that we need to be aware of in our calculations. A. We need to be able to determine the number of significant figures in a measurement. For the following measurement state the number of significant figures. (4pts) 1. 1. 000 cm 2. 2. 590 x 10-5 m 4 3. . 020 g 4. 1000 cm 2 1 B. We need to be able to add, subtract, multiply, and divide with measurements. Solve the following problems. (4 pts) 1. 3. 02 cm + 5 cm + 0. 002 cm = 8 cm 3. 2. 0 cm x 2. 00 cm x 2. 000 cm = 8. 0 cm3 2. 5. 35 g – 0. 005 g = 5. 35 g 4. 7. 89 g / 5. 2 mL = 1. 5 g/mL B. It is often necessary to convert from one unit to another. This is easily accomplished with the right unit factor. Solve th e following problems. 1. During the last six lunar landings 842 pounds of Moon samples have been collected. What is this mass expressed in kilograms? ( 2. pounds = 1 kilograms) (4 pts) 842 lbs x 1 kg / 2. 2 lbs = 382. 7272727 kg = 380 kg 2. If a 250 mL beaker weighs 95. 4 g, what is the mass in kilograms? (4 pts) 95. 4 g x 1kg / 1000g = 0. 0954 kg = 9. 54 x 10-3 kg 3. If the radius of an oxygen atom is 6. 6 x 10 (5 pts) 6. 6 x 10 –10 dm x 1 m / 10 dm x 109 nm/ 1 m = 6. 6 x 10-2 nm -10 dm, what is the radius in nm? 1 C. Chemists often deal with percent problems. As long as you remember that percent refers to per 100, these problems can be solved. 1. A penny minted after 1982 is composed of copper and zinc only. If a penny has a mass of 2. 07 g and is 2. 50 % copper. What is the mass of zinc in the coin? (5 pts) 2. 507 g x 2. 50/100 = 0. 062675 g of Cu 2. 507 g of penny – 0. 062675 g of Cu = 2. 444325 g = 2. 444 g of Zn (2. 44 g of Zn is correct also) D. Density is a ver y important concept for chemist. The density of a substance can be obtained in a chemistry laboratory. 1. A rubber stopper with a mass of 23. 75 g is dropped in a 50-mL graduated cylinder that has 20. 4 mL of water. After the stopper is dropped in the graduated cylinder, the water level rises to 24. 7 mL. What is the density of the rubber stopper? 5 pts) 2. 375 g / (24. 7 mL – 20. 4 mL) = 5. 523255814 g / mL = 5. 52 g / mL (5. 5 g /mL is accepted) We can make predictions if the density is known. 2. A glass cylinder contains four liquid layers: mercury (d = 13. 6 g/mL), chloroform (d = 1. 49 g/mL), water (d = 1. 00 g/mL), ether (d = 0. 708 g/mL). If a piece of ice (d = 0. 917 g/mL) is dropped into the cylinder, where does it come to rest? Why? (5 pts) The mercury layer will be on the bottom, then the chloroform, then the water, and finally the ether. The ice will sink in the ether layer and float on top of the water layer. If the density is know, we can we can find the mass of a given volume or the volume of a given mass. 3. The density of aluminum is 2. 70 g/mL. What volume will 250 g of Al occupy? What is the mass of a piece of aluminum with a volume of 250 mL? (6 pts) 250 g of Al x 1 mL / 2. 70 g = 92. 59259259 mL = 93 mL 250 mL of Al x 2. 70 g / 1 mL = 675 g = 680 g 2 Using the density value we can indirectly obtain distances that are too small to measure directly. 4. A sample of aluminum foil has a length of 10. 0 cm and a width of 5. 7 cm. If the aluminum foil weighs 0. 234 g, what is the thickness of the aluminum foil? Remember that the density of aluminum is 2. 70 g/mL. (6 pts) Volume of Al = length x width x thickness = mass / density 0. 234 g x 1 mL / 2. 70 g = 0. 0866666666 mL 0. 086666666 mL / 10. 0 cm x 5. 7 cm = 0. 001520467 cm = 1. 5 x 10 –3 cm E. Heat and temperature are two very important concepts. 1. In your own words, please state the difference between heat and temperature. What is a common unit of each? (5 pts) Heat measures the total energy of a sample and temperature measure the intensity of heat or the average heat of a sample. A common unit of heat is a calorie and a common unit of temperature is Kelvin. It is important to be able to convert from one temperature unit to another. 2. Aluminum melts at 1220 F. (You can see why aluminum is not a liquid at room temperature) What is the melting point of aluminum in degree Celsius ( C) and in Kelvin o C (6 pts) (K)? (oF – 32 oF) x 100 oC = 180 oF (1220 oF – 32)(100 / 180) = 660 oC 660 oC + 273 = 933 K o o 3. Give the ions present and their relative numbers in potassium sulfate. a) b) c) d) e) 1K+ and 1 SO42K+ and 1 SO321K+ and 2 SO422K+ and 1 SO423K+ and 1 SO43- 3 4. How many cm2 are in an area of 4. 21in2? a. b. c. d. e. 10. 7 cm2 114 cm2 27. cm2 1. 66 cm2 1. 14 cm2 5. In performing a multistep calculation, when should you round off the answer in the calculator display? (5 pts) In a multistep calculation you should round off the answer at the end of the calculation E. Matter and Energy. 1. We learned four terms in chapter 4, heterogeneous mixture, homogeneous mixture, compound, and element. Please an example of each. (8 pts) An example of a heterogeneous mixture is the earth’s crust. A heterogeneous mixture can be separated into pure substances by physical methods. An example of a homogeneous mixture is salt water. The properties of a homogeneous mixture constant for a given sample. An example of a compound is NaCl. A compound can be broken down into elements by ordinary chemical reactions. An example of an element is Na. An element is a substance that can not be broken down further by a chemical reaction. 2. Match Symbols and Names (10 pts) 1. sodium 2. iron 3. carbon 4. nitrogen 5. phosphorous d c e b a a. P b. N c. Fe d. Na e. C 4 1. Cl 2. Ce 3. Cu 4. Co 5. Ca e c b d a a. Calcium b. Copper c. Cesium d. Cobalt e. Chlorine 3. Give an example for each of the following terms: (8 pts) a. hysical property – Appearance, melting point, boiling point, density, heat and electrical conductivity, solubility, and physical state under normal conditions are all examples of physical properties. b. chemical property – A chemical property of a substance describes its chemical reactions with other substances. The chemical property of sodium states that sodium will react with water to form hydrog en gas. c. physical change – A physical change include changing shape, volume, or physical state. For example when water changes to ice. d. chemical change – A chemical change always involves the formation of a new substance. Gas bubbles from the reaction of calcium with water. Fill in the blanks of the following table Symbol number of protons number of neutrons number of electrons mass number 37 Cl17 20 18 48 Cr3+ 24 24 21 24 Mg 12 12 12 37 48 24 Might not be on test. Ask teacher. Chlorine has two stable isotopes with masses of 34. 97 amu and 36. 97 amu. What is the relative abundance of the two isotopes? a. b. c. d. e. 50. 00% 35Cl and 50. 00 % 37Cl 35. 45% 35Cl and 64. 55 % 37Cl 64. 55% 35Cl and 35. 45% 37Cl 24. 23% 35Cl and 75. 77 % 37Cl 75. 77 % 35Cl and 24. 23 % 37Cl 5

Explain The 5 Marketing concepts Essay

Firms and businesses, approach and conduct business in different ways in order to achieve their organizational goals. There are five competing concepts by which firms and business are guided in their marketing effort. The first three concepts production, product and selling, focus all on the product. The last two concepts marketing and societal marketing, focus on the customer. However, the commonality in all five philosophies is that they all have the same goal which is organizational profit. The choice as to which concept or philosophy to adopt depends on the circumstances of the situation The first concept, the production concept, is the philosophy that consumers will favour products that are available and highly affordable. This philosophy states that any amount of goods produced will sell if it is available and affordable to customers. When firms adopt this concept, generally they produce goods on a mass production level, to be able to produce large quantities, therefore make it more available; investing in technology is essential, to reduce the costs of production and make it more affordable. In such case the management is required to focus mostly on improving the production and distribution of a particular product. The production concept can be an appropriate philosophy in two types of situations: The first one is where the demand for a product exceeds the supply. Here the management should concentrate on finding ways to increase production. The second situation is where the product’s cost is too high and therefore improved productivity is needed to bring it down. A disadvantage of the production concept, is that firms which employ this concept risk to lose sight of what the customers really want. The product concept holds that consumers will favor those products that offer the most quality, performance, and features, and therefore the organization should devote its energy to making continuous product improvements. Firms adapting this concept believe that customers are attracted to products which are very efficient and therefore the management emphasizes on adding and  building more value on a product. This concept holds that if one manages to produce the best product it will sell it self easily. A disadvantage of this concept is that firms adopting the product concept, tend to focus too much on the product and this can lead to marketing myopia. Buyers might be looking for a better solution to a problem, but not necessarily a better product in that category. The selling concept states the idea that consumers will not buy enough of the product unless the firm undertakes a large-scale of selling and promotional effort. Firms adopting this philosophy do not produce goods and services in line with people’s need and wants because they try to create demand for that particular product themselves. This task involves investing a lot in advertising and selling because this concept states that demand will be generated by doing so. This requires a good sales force, and firms to perfect various sales techniques to track down prospects and hard-sell them on the benefits of their product. The selling concept is generally practiced with unsought goods, such as insurance, encyclopedias, and funeral plots. A situation in which the selling concept is typically adopted is, when firms have overproduction, and try to sell what they have rather than what people want. A disadvantage of the selling concept is that by adopting this concept, firms mainly aim to get the sale and do not bother about any post-purchase satisfaction. This carries high risks, if customers are not satisfied, relationships are not created and therefore they are not inclined to make other purchases. The marketing concept is the philosophy that holds that achieving organizational goals depends on determining the needs and wants of target markets and delivering the desired satisfaction more effectively and efficiently than others do. Firms practicing the marketing concept, start from the customer, by targeting a specific market and determining its needs and wants through market research. Products and services are than developed accordingly with the market’s demand through integrated marketing. In the  marketing concept profit is generated through building long-term relationships with customers, by delivering superior value and satisfaction. The focus of management is on the customer’s ultimate satisfaction. Hence, while the selling concept takes an inside-out perspective, the marketing concept takes an outside-in perspective. The selling concept focuses on the needs of the seller whilst the marketing concept focuses on the needs of the buyer. The Selling concept’s aim is to convert the product into cash. On the other hand the marketing concept aims to satisfy the needs of the customer by means of the product and the whole process associated with creating, delivering and finally consuming it. A disadvantage of the marketing philosophy is that this concept must be based on a long-term process and profits are realised in the long run. Also firms adopting this concept must invest a lot financially, in conducting research and in building relationships with their customers. The fifth concept, the societal marketing concept is the newest concept. It holds that the organization’s task is to determine the needs, wants, and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that it maintains and improves the consumer’s and the society’s well-being. The societal marketing concept is similar to the marketing concept, except that it also takes into consideration the society’s well-being. This concept was developed in a time where society began to question if the marketing concept was adequate in the face of worldwide environmental problems, resource shortages, and other social problems. Firms adopting the societal marketing concept believe that consumers will respond more favourably to companies which are socially responsible and react unfavourably to companies which they feel are not socially responsible. This gives socially-responsible companies a competitive edge over their competitors. The disadvantages of the societal marketing concept are the same disadvantages of the marketing concept, with the exception that this concept involves more extra costs with regards to the well being of society.

Authentic Assessment Essay Example | Topics and Well Written Essays - 2000 words

Authentic Assessment - Essay Example Introduction Despite some unquestionable achievements of the over-decade-long US anti-terrorist campaign, insofar as al-Qaeda’s terrorist network and the Taliban have suffered heavy blows with the loss of many key figures from their senior leadership, most notably Osama bin Laden, the terrorism – the Islamist extremist terrorism in particular – is neither vanquished nor eradicated. Moreover, following 9/11, there was a wave of terrorist acts worldwide, including such against US military personnel and civilians in Iraq, Afghanistan, Saudi Arabia, etc.; while the tightened security measures, along with the intensified vigilance of the police, FBI and the intelligence community as a whole, prevented many terrorist plots to develop into violence on US territory (Mueller, 2011). Tragic occurrences such as the shootings at Fort Hood, where 13 people were killed and 32 wounded, allegedly by a radicalized Army psychiatrist, appear more or less an exception (King and Thom pson, 2011). The terrorists’ bigger success abroad, measured in sheer number of both cases of materialized violence and, regrettably, American citizens being murdered or injured, infers that the overseas security efforts of the US government are hindered by certain inadequacies. The suicidal bomb attack on the residential area inhabited by service personnel of the US military base in Floola and their families, along with the attack on the USA’s embassy in Libya, which resulted in the US Ambassador being killed, is a fresh reminder of this painful fact. Terrorism – Trends, Tactics and Perpetrators As Chasdi (2012) points out, the Worldwide Incidents Tracking System /WITS/ of the US National Counterterrorism Center /NCTC/ has identified certain trends in the field of terrorism, emerging from global, regional and national developments (p. 67). The figures provided by WITS indicate that over 10Â  000 terrorist attacks occurred in 2011, which affected 70 countries w orldwide and resulted in over 12Â  500 deaths (National Counterterrorism Center /NCTC/, 2012). While the total number of attacks has fallen by 12 percent and 29 percent, as compared to 2010 and 2007 respectively, the main foci of terrorist activities remain the regions of South Asia and the Near East; taken together, the two locations experienced almost two-thirds of the high-casualty attacks in 2009 and over 75 percent of 2011 total (NCTC, 2010; NCTC, 2012). Afghanistan, along with Iraq and Pakistan, bore the brunt of the reported attacks for the third consecutive year, both in terms of attacks’ number and ensuing death toll (NCTC, 2009; NCTC, 2010, NCTC, 2011). The number of terrorist attacks in Africa and related fatalities, mainly associated with the turmoil in Somalia and Democratic Republic of Congo, oscillated between a rise of 140 percent (2 200 fatalities) in 2008, as compared to 2007, and a drop of more than 30 percent in 2010, as against 2009 – from over 3à ‚  200 fatalities to 2Â  131 respectively (NCTC, 2009; NCTC, 2011). The increase of 11.5 percent during 2011, however, is mainly attributable to the Nigeria-based group Boko Haram (NCTC, 2012). The situation in the Western Hemisphere could be also described as variable, insofar as the number of reported terrorist attacks fell by about 25 percent in 2008 and subsequently rose by 27 percent in 2009; while in 2010, both attacks and deaths declined by

Breast cancer Essay Example | Topics and Well Written Essays - 1000 words

Breast cancer - Essay Example 23-39) has indicated that body often starts creating wrong cells that damage the body by building a mass of damaged tissues called a lump or a tumor. Breast cancer refers to the disease when a lump or tumor forms in the part of breast. Particularly, this paper will focus primarily on breast cancer that has become one of the most common types of cancer affecting thousands of women in Australia and worldwide. In this regard, the paper has been divided into four sections of stages and types, risk factors, diagnosis and treatment, and conclusion. (Susang Komen, 2013) STAGES & TYPES Knowing the stage and type is very imperative for successful diagnosis and treatment of the breast cancer. Some of the factors that determine stage and type of the breast cancer are size of the lump, number of damaged lymph nodes, axillary area, and the amount of damage to other parts of the body (Link, Forsthoff, & Waisman, 2003, pp. 41-48). There are four stages of breast cancer; however, if one goes into th e sub-stages, then there are seven stages of breast cancer according to abovementioned factors. First stage is also known as Stage 0 breast cancer that refers to the condition in which cancerous cells exist in lining of milk duct (Brown, Freeman, & Platt, 2006, pp. 21-24). This stage is also called ductal carcinoma in situ or DCIS (Brown, Freeman, & Platt, 2006, pp. 21-24). In types, physicians refer it as earlier cancer. When the development of cancerous cells continues, it reaches the stage two in which cells extend themselves toward adjoining lymph nodes. Physicians further divide this stage into two sub-stages that are determined by size and spread of the lump. (MedicineNet.com, 2013) When the lump spreads outside the breast area affecting neighboring muscles, it is referred as Stage 3 breast cancer, which is considered as treatable among the doctors. This stage has also been divided further into three sub-stages that are determined by the same two factors of size and spread of the tumor (Brown, Freeman, & Platt, 2006, pp. 21-24). The last stage is also known as metastatic cancer (Mansel, Fodstad, & Jiang, 2009, pp. 27-35) in which cancerous cells reach other parts and/or organs of the body. In today’s science, this stage is considered incurable; however, doctors prescribe therapies along with personal motivation that may allow patients to extend their life period to few years (Brown, Freeman, & Platt, 2006, pp. 25-32). Besides abovementioned stages, research has indicated few other types of breast cancer, such as triple negative breast cancer that refers to the type in which neugene, estrogen, and progesterone, the three cancer-attracting receptors are absent in the cancer lump. Another common type is inflammatory breast cancer (Mansel, Fodstad, & Jiang, 2009, pp. 37-55) that refers to the type where the cells affect skin and lymph vessels of the breast. RISK FACTORS Although there have been ambiguity regarding specific risk factors related to brea st cancer, however, research has shown few factors that have been linked with breast cancer. Particularly, age is one of the most imperative risk factors as studies have indicated breast cancer occurring more in older women as compared to younger women worldwide (McPhee & Tierney, 2007, pp. 37-43). However, this augmentation begins to decrease after the age of menopause. Besides, it has been an observation that women in developed countries have been

Night by Elie Wiesel Essay Example | Topics and Well Written Essays - 1000 words

Night by Elie Wiesel - Essay Example Why human beings whose inner world is divine, act like demons while dealing with fellow human beings and yet he transcends his bitter feelings and remains an optimist. The grave question of Elie Wiesel is how can the Nazis throw the babies into gas chambers and spray bullets to kill them in the most heinous options? The horrid conditions in the concentration camps baffle any sane individual. He and his father are often shifted to different camps and each time they think that it is the last journey and they are not sure of reaching another destination. With each shifting, the count of internees decline. They are killed like animals in a slaughterhouse. Animal slaughter has an economic perspective. Killings human beings with whom the killers have no previous personal enmity are heinous acts. Wiesel is just a boy of fifteen when he is separated from the rest of the family, but his father is with him. He finds an inner strength to absorb the effect of such tragic events that engulf one after another only because his father is with him during the most critical phase of his life. Finally, they are liberated by the Allied Forces. Wiesel is a writer by compulsion, not by choice. He candidly says that it is not his intention to describe the nature of brutalities and the main purpose of the book are committed to a hearty prayer that such gory incidents shall never be repeated by humanity. The commitment to world peace is possible, not through political philosophies, but the change of heart of each individual. Religious tenets as they are practiced today by the followers will not herald the changing process. Not the blind following but practice of true spirituality can bring about the desired change. Spirituality is something that transcends the mind. At that level, all differences cease; conflicts are no more there.

Investigation in how inequality of promotions affects employee Literature review

Investigation in how inequality of promotions affects employee attitudes and their effect on the business Glass Ceiling effect - Literature review Example The glass ceiling does not only affect employees in terms of performance, but also affects the success of organizations and the government offices. One of the key reasons why discrimination affects the employees’ performance is the fact that it reduces job satisfaction amongst the women and minorities. This as a result affects their performance in the workplace. This paper will look at the previous studies that have contributed to the development of the literature review relating to glass ceiling effects. It will compare and contrast the work of different researchers that have contributed to the literature review. This paper as well will look at a couple of strands relating to the glass ceiling effect including the pay gap, job satisfaction and promotions, in terms of how they affect employees within an organization. Research questions 1. Is there a relationship between gender and job satisfaction within the workplace? 2. How does the pay gap affect the performance of both wom en and men in the workplace? 3. Does promotion discrimination affect the employees in terms of performance and commitment to the organization? Literature review Job satisfaction A study by Hulin & Smith identified a strong inverse relationship between gender differences within the workplace and job satisfaction amongst employees. ... There is a substantial difference in terms of job satisfaction amongst men and women within the manufacturing plants (Hulin & Smith, 2005). Differences in job satisfaction amongst female and male employees are because of gender-based discrimination. The performance of employees goes down when they feel discriminated, which adversely affect the organization’s performance. A study by Goh & Coh meant to identify the relationship between the personal characteristics and job satisfactions amongst Turkish workers, from a couple of organizations, found similar results as the above study. It found that gender is a key factor that determines job satisfaction amongst employees within the workplace. Another study by the two as well contributes to the glass ceiling effect’s literature. It examined the influence of gender differences amongst 608 Singaporean accountants. The study found that the male accountants were more satisfied than the female accountants (Goh & Coh, 2002). Pay g ap A study Stedham & Yamamura was, meant to examine the effect of the pay gap between female and male managers on job satisfaction, found a progressive relationship amid the two variables. It found that women are not satisfied with their pay, the promotion within organizations, as well as, their entire job satisfaction. On the other hand, men managers are satisfied with their pays. This contributes to the differences amongst male and female managers, in terms of performance within their organizations. Therefore, it is clear that one of the key motivating factors amongst employees and managers as far as performance is concerned is the pay. In other words, the more the wage, so is the performance of an employee (Stedham & Yamamura, 2003). Another study by Howard