Describing demonstrative communication Essay Example | Topics and Well Written Essays - 750 words

Portraying decisive correspondence - Essay Example Accordingly, the article will depict illustrative correspondence by introducing its reasonable definition, the different routes through which it is passed on and exhibit how it tends to be viable and ineffectual just as positive and negative. The article will likewise show how illustrative correspondence includes tuning in and reacting. As indicated by Sonneborn (2012), illustrative correspondence is the way toward transmitting data utilizing activities and human characteristics that share normal importance and stimulate specific implications to other people. In this way, it is passed on utilizing different alternatives which incorporate; kinesics and viewable signs, for example, outward appearances, eye developments, motions and body developments; vocal signals which incorporate; manner of speaking, volume, and pitch variety; and proxemics qualities including space and separation during correspondence. It can likewise be passed on through attributes, for example, appearance, smell, shading and time just to make reference to a couple. It is evaluated that 93 percent of the general correspondence process includes expressive correspondence. Accordingly, it is utilized in a wide scope of capacities during correspondence which incorporate; (1) negating verbal messages, which is fundamentally seen when the data being pas sed on is in inconsistency with the body developments being watched. (2) Emphasizing data being sent by the informal. (3) Regulating cooperations among people by exhibiting who ought to talk straightaway. What's more, (4) subbing a portion of the verbal words used to pass on specific data. So illustrative correspondence can be powerful or insufficient relying upon the setting wherein it is shown. It is alluded as compelling at whatever point the audience can interpret the nonverbal signs proficiently and acquire the necessary significance put over. Consequently, this empowers people to determine clashes, show fondness, and expand on trust and regard among themselves (Sonneborn, 2012). For example, an

Schonk Klinik Eating Disorder Discussion Essay Example | Topics and Well Written Essays - 250 words

Schonk Klinik Eating Disorder Discussion - Essay Example Anorexic people as a rule starve themselves and show up slim. Anorexics likewise experience a serious dread of putting on weight and may decide to limit calories further to dodge weight gain (Harris and Lenox, 2013). Thusly, anorexics are regularly eager and have a distraction with food. Notwithstanding the need to get more fit, anorexic people additionally have an upset perspective on self-perception and keep on review themselves as overweight. A few different attributes exist for depicting the physical and mental practices related with anorexia nervosa. Bulimia nervosa is another classification of dietary issue yet is a direct inverse of anorexia. Times of urgent eating that follows constrained spewing, or the utilization of diuretics is attributes that depict Bulimia nervosa. Bulimia nervosa is a progressively normal issue among youngsters and youthful grown-ups (Striegel-Moore, 2011). Voraciously consuming food is regular among weight watchers. In any case, it gets unusual in the event that it happens multiple times each week over a time of a quarter of a year. Like anorexics, bulimics have a worry with their weight. Notwithstanding, they are more in the typical weight ranges than people that experience anorexia (Ginter, Duncan and Swayne 2013). One of the attributes portraying bulimics is benefiting from a lot of food following a time of two hours. Bulimics experience a sentiment of losing control or incapable to quit eating or screen the measure of food that they

5 Books Written by AMERICAS NEXT TOP MODEL Alumni

5 Books Written by AMERICAS NEXT TOP MODEL Alumni There are some things in my life that are epochal and that b*tch pouring beer on Tiffanys weave is one of them. Americas Next Top Model, currently on its twenty-fourth cycle, was and is  landmark television. Even  Dame Helen Mirren dyed her hair pink after watching an episode of cycle eighteen. Its time to explore the literary side of this cultural behemoth. From books written by the great legend herself, Tyra Banks, through to titles written by the judges and the contestants themselves, this list covers it all. Or at least a little bit of it all. Or some. Anyway, look, if you dont read them all, its totally fine. Its not as if we were rooting for you or anything… Modelland by Tyra Banks Its hard to know where to begin with Modelland. Though its technically a young-adult novel, covering issues of body confidence and the commodification of beauty, its genuinely one of the strangest things Ive ever read. The show itself recognised this when it got the contestants to do a motion editorial for it, which is one of the the best euphemisms for seriously lets just go along with the weird that Ive ever heard. To sum: You wont be able to take your eyes away from Modelland. Youll wish you could. Youll really wish you could. Perfect Is Boring: 10 Things My Crazy, Fierce Mama Taught Me about Beauty, Booty, and Being a Boss by Tyra Banks and Carolyn London Due out on April 3rd, this will see Tyra and her mum share what they’ve learned on Tyra’s journey from insecure preteen to supermodel and entrepreneurial powerhouse. Though she’ll be the first to tell you she is not her daughter’s best friendâ€"cause she ain’t that kinda mama!â€"there’s no doubt that Carolyn’s signature mix of pep talks and tough love got Tyra to where she is today, and here they pay it forward to empower readers with a reminder that perfect really isn’t all that. Unfriending My Ex: Confessions of a Social Media Addict by Kim Stoltz Once a contestant on cycle five and now banking mogul, Kim Stoltz has been on quite the ride. This Kindle-only publication examines the pressures of social media and anonymises the people involved by giving them Beverly Hills 90210 pseudonyms. Truly, shes followed the advice that Once you plant seeds of success, your tree will bear fierce fruit. (TM: Tyra) A New Model: What Confidence, Beauty and Power Really Look Like by Ashley Graham and Rebecca Paley Though theres a discussion to be had here about the fact that the fact that standards of beauty arent a madly helpful concept, it cant be denied that Ashley Graham is a remarkable and welcome voice in that discussion. This collection of essays offers support for every woman coming to terms with who she is, bolster her self-confidence, and motivates her to be her strongest, healthiest, and most beautiful self. Which, I think, is something we can all be down with. (Also, hey ANTM, time to get Tess Holliday in as a guest judge as well…) No Lifeguard On Duty: The Accidental Life of the Worlds First Supermodel by Janice Dickinson Its impossible to talk about Americas Next Top Model books without mentioning this storming autobiography from the force of nature that is Janice Dickinson. Furious, raw, honest, she writes about her traumatic childhood and life as the worlds first supermodel and she doesnt shy away from talking about some incredibly tragic, and graphic things. Janice is a survivor, whatever the world throws at her. Need some more reading suggestions on a similar theme? How about three YA Books with a Passion For Fashion?

Kathryns Stocketts The Help and 1960s Feminism

The Help is set in Mississippi during the early 1960s, when the groundswell of feminisms second wave was still building. Kathryn Stocketts novel revolves around events in 1962-1963, before the womens liberation movement, before Betty Friedan and other feminist leaders founded the National Organization for Women, before the media invented the myth of bra-burning. Although The Help is an imperfect depiction of the 1960s and the author stifles the budding feminism of some of her characters, the novel does touch on many issues that were relevant to 1960s feminism.   Issues Worth Exploring Skeeters Rebelliousness/IndependenceA hint of feminism in The Help may be most evident in post-college Skeeter, the young woman who questions restrictions placed on her by societys traditions. Her Southern socialite best friends have conformed to expectations by marrying, having children (or trying to) and even questioning why Skeeter stayed four years at Ole Miss to finish her degree, while they were dropping out of school. Skeeter is still trapped and still trying to fit in, but her inability to do so is partly due to her discomfort with the myth of femininity she is expected to live. White Women and Women of ColorThe so-called second wave of feminism is often criticized for being too white. Betty Friedans classic The Feminine Mystique and other 1960s feminism accomplishments often came from a limited, white, middle-class point of view. Similar criticisms have been applied to The Help. This is partly because it is written by a white author who narrates in the black voices of Minny and Aibileen, and partly because of the way white voices in the U.S. continually tell the story of the Civil Rights Movement from a limited point of view. Many critics have questioned Kathryn Stocketts ability to speak for the help. Although the story is about white and black women working together, it is difficult and even dangerous for them to do so. The Help reminds readers that some 1960s feminists were perceived as busily organizing, protesting and advocating without bringing women from other races to the table. Women and Civil RightsWhich comes first for African-American women, civil rights as blacks or liberation as women? This theme was explored by many black feminist activists, with some theorists responding that it is clearly an unfair question. The either/or dichotomy is part of the problem. No woman should be asked to give up any part of her sense of self. SisterhoodThe term sisterhood became a theme and rallying cry of feminism in the 1960s and 1970s. Use of the word was criticized by some, in part because of the racist and classist assumptions ascribed to white womens liberation activists who used the word. The Help emphasizes the solidarity of women in many different situations, often crossing racial boundaries. MarriageDespite her independent streak, Skeeter feels the pressure to marry, and nearly does so even when both emotional and logical signs point toward no. The marriages of various characters in the book - Skeeters parents, her friends, Aibileen, Minny, Stuarts parents, Celia Foote - are nearly all presented with problems that are intertwined with gender power dynamics. Domestic ViolenceMinny faces abuse from her husband Leroy with some degree of resignation. However, author Kathryn Stockett does seem at times to approach it with an ironic awareness of the public attention that would soon come to the issue of domestic violence. Feminist organizations such as NOW addressed domestic violence as one of their priority issues. Women in PublishingElaine Stein, the editor from New York who helps Skeeter, freely states that she will help because she recognizes the need for a woman to have a mentor, a connection or some kind of in to the male-dominated publishing industry. Economics, Maids and the Pink-Collar GhettoAfrican-American women depicted in The Help had to earn a living as maids in white families homes. Few other opportunities were available to them - very few. Feminists of the 1960s are often remembered for getting women out of the home. The truth is, many women did work outside of the home already, but one of the chief concerns of feminists was that women were relegated to lower paying jobs of less prestige with less advancement opportunity and less satisfaction. The term pink-collar refers to the traditional, lower-paid womens jobs. Empowering the Help: How the Personal Is PoliticalThe books main plot is about women telling their stories in a society that has long refused to hear their voices. Whether or not the novel is flawed or the author can properly speak for African-American maids, the idea of women speaking their truth as a path to greater social enlightenment is considered the backbone of feminism.

The Movie A Separation - 976 Words

The movie, A Separation, was a good movie to illustrate a how legal systems outside of the United States conduct their legal procedures and how incentives, structures, motivations, and biases shape their legal systems. The movie was based in a Middle Eastern setting in the country of Iran where the culture is very dissimilar opposed the Western European culture. Throughout the movie there were several scenes that displayed how the country’s legal system focused on different aspects and how they drawn different conclusions, and by whom the conclusions were drawn by. In short the movie was based on a couple who were in the midst of getting a divorce. During the process the wife, Simin, decided to leave her home in which the husband, Nader,their daughter, and the husbands father, which had Alzheimer’s, lived. In result of this Nader had to find a housekeeper to take care of his father while he and his daughter were away during the day. The housekeeper that was hired was a pregnant women named Razieh, who found the work to be too overbearing seeing that she had to do a lot of moving as well as cleaning the grandfather, who was unable to take care of his hygiene responsibilities. One day the grandfather happened to leave the house with Razieh unaware, which led her to search for him. She soon found him outside near the street where he was close to being struck by a car. To keep the grandfather from getting hit she rushed for him resulting in her getting hit by a car, leading toShow MoreRelatedAnalysis Of The Movie What About Bob 980 Words   |  4 PagesWhat about Bob? is a movie starring Bill Murray as a patient named Bob Wiley. Bob is â€Å"almost paralyzed by multi phobic personality, in a constant state of panic; characterized by acute separation anxiety (Oz, 1991).† The movie provides comic relief to what can be considered life altering diagnoses. 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Yet, his father has no sufficient time to company his children because he has to go to theRead MoreWhat About Bob Diagnosis1188 Words   |  5 PagesPsychology On-Line What About Bob Multi-phobic personality characterized by acute separation anxiety . . . This is Dr. Leo Marvins diagnosis of Bob Wiley in the movie What About Bob. But exactly what does this mean? We all seem to have a vague understanding of what a phobia is, whether is be from watching movies or our own personal experiences. But what exactly constitutes a phobia, and how does acute separation anxiety fit in to the diagnosis of this character? The Diagnostic and StatisticalRead MoreRisk of Violating Social Norms1041 Words   |  4 PagesWhen people break established rules in their community, others around them would have negative judgment on them. In the movie, Witness, directed by Peter Weir, James McFee and Paul Schaeffer remove detective John Book from their group because he is violating their actions, which is killing a man in the public restroom. In the article â€Å"Ain’t Nobody’s Business If You Do: Separation of Society and State† by Peter McWilliams, individ uals in the society do not care much about those who are not followingRead MorePeople Like Us, Social Class893 Words   |  4 PagesPeople like Us, Social Class in America Last class we watched an informative documentary named â€Å"People like Us, Social Class in America†. America is known to be a country defined by class. Throughout the movie it showed different opinions on what class was based on by different people and the answers varied from looks, house size, career choice, race, manners, upbringing, and education. As we move through life, most times we remove ourselves from different people not in our class to then live amongstRead MoreFight Club Movie vs. Book1414 Words   |  6 PagesEven considering the complicated format of the book, David Fincher managed to almost perfectly illustrate the novel Fight Club, by Chuck Palahniuk, in his movie of the same name. Although tempting to compare a book and its film counterpart on even grounds, as a substitute of one another, the tools used to create each one differ greatly and thus should be evaluated on a thematic level. While the reading audience has the chance to reread, and absorb the the mes in layers, the other audience is seeingRead MoreHow does Clint Eastwood, director of the film, Invictus, use the South African rugby team (the Springboks) as a vehicle to bring a troubled nation together?1119 Words   |  5 Pages(the Springboks) as a vehicle to bring a troubled nation together? 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Reason People Change Jobs Free Essays

If we are compare the labor flexibility of the current generation and 20 years ago. We can see marked differences. Today, people tend to change jobs several within a short period of time in the past. We will write a custom essay sample on Reason People Change Jobs or any similar topic only for you Order Now In fact, in some areas they move to another company within a year. I firmly believe that people should change their jobs according to their needs. Several reasons have been identified for this phenomenon. First, the most important reason that motivates a person a change in their field of work is the rapid change of technology. Industries There are those who prefer to work in the latest version of the software, either an accountant or human resource person. Because for their own benefit, need to keep pace with technology. For example, a clinical center and Leon Medical Center have the medical history of their patients fully computerized, no longer use paper folders. As a result, people tempted by jobs offering high wages and employment begin to change according to demand. Therefore, technological progress plays a key role in the employees of the temptation to change its current line of work. Another reason is the urgent need to change their work environment. This is a human tendency that tempts workers to seek something different instead of just one job all his life. Many employees get so bored of your current job field; you do not mind changing jobs, even with a lower salary. For example, there are accountants and IT specialists who are tired of the daily routine of work and sit for about 8 hours, that’s when they try to prove work more moved, as vendors or bartenders. For this reason, they tend to attract to jobs that are more animated, as events manager, nightclub and radio jockeys, fashion and wildlife photographer and many more. Therefore, people move to different profiles to bring a change in your routine lifestyle. A third reason that we should not leave out is to seek a wage increase. Find a wage increase is one reason why many people are looking for a job change, no matter even have to move out of town. When people have to deal with accounts payable, that’s when you propose to seek a better salary. Even the search for better wages, leads many people to return to study for professional help. Even more in that people tend to lead a socially active life. In a nutshell, changing jobs and field of work is a positive move. Not only it helps in monetary terms but sometimes it provides mental satisfaction to an employee How to cite Reason People Change Jobs, Essays

Marketing Plan for an Elderly Home

The General Business Situation The market analysis presented is for a health care organization, Elderly Kin’s Home, which will offer full-time care services to the elderly population in Kings County. In the past, families used to take elderly relatives to their homes to recuperate and receive home-based care.Advertising We will write a custom research paper sample on Marketing Plan for an Elderly Home specifically for you for only $16.05 $11/page Learn More However, over the recent past, due to financial constraints, families can no longer afford to care for their elderly parents at home leaving this responsibility to humanitarian and faith-based organizations that have a limited capacity to provide these services. This has contributed to a rise in demand for home health care services. Besides, the elderly population is projected to increase as the ‘baby boomers’ generation approaches 65 years (Canon Stanley, 1990), which is the targ et market for this organization. Moreover, women, who traditionally cared for the elderly have taken up corporate careers, leaving the seniors with no home-based assistance. Strengths and Weaknesses Elderly Kin’s services will be based on the organization’s four core strengths. First, Kin’s will treat its clients with respect and dignity. Second, the home will involve the elderly patients in decision-making regarding their treatment and accommodation plans. Third, the patients, once admitted, will become part of a wide community of seniors who support one another psychologically and socially. Fourth, Kin’s will hire skilled caregivers who will offer quality care to clients. Thus, one of the major strengths of Kin’s will be its patient-focused approach. While other providers differentiate their services based on price, Kin’s will focus on the physical and emotional needs of its elderly clients. Kin’s will also offer psychosocial suppor t to the clients’ families. In this regard, Elderly Kin’s will reduce anxiety and stress and thus, give the families peace of mind by assuring them that their elderly relatives are in safe hands. Nonetheless, Kin’s will face many challenges in providing elderly care services. Among the potential challenges is the unwillingness of health insurers to cover the care costs of clients living in the facility. This will lock out clients with low incomes who cannot afford assisted care services. In addition, the facility, being a start-up, will have a low bed capacity and thus, will not admit many patients. This will also affect its client retention rate.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Opportunities and Threats Since the elderly population is projected to rise, the potential clientele for Kin’s is likely to increase. Currently, the marketing str ategies employed by most industry players revolve around pricing of home care services. Using common media, they market their services as affordable and reliable. Kin’s will focus its marketing strategy on patient needs. In this way, Kin’s will have an opportunity to expand its market by targeting residents in the neighborhood (living within a one-hour drive), elderly people who need care and families whose relatives are aged 65 years and above. Marketing will be done via online media and word of mouth. Nursing homes are often associated with stigma. It is believed that only frail and invalid clients seek assisted care in elderly homes. Moreover, there is a misconception that the facilities are homes for people nearing the end-of-life stage. Thus, social stigmas and misconceptions are major threats to the success of Kin’s nursing home. In addition, chronic conditions associated with old age, such as Alzheimer’s disease and diabetes require costly speciali zed care, which the home will not be able to offer. Industry Trends The shortage of nurses and other professionals in elderly care organizations has led to a sharp rise in costs of elderly home services. Thus, currently, this line of business is experiencing a boom, as more families bring their relatives to elderly homes for assisted nursing care. However, competition has greatly increased, as more providers enter the nursing home industry. Statistics indicate that over 12.9% of Americans are aged above 65 years and in need of assisted care (Kronenfeld, 2002). It is projected that the demand for home care services will continue to grow, as the number of elderly people (baby boomers) continues to rise. Therefore, the goal of the Elderly Kin’s Home is to position itself as the facility of choice for the elderly population in Kings County. The proportion of the elderly population (65 years and above) in the county is 11.5%.Advertising We will write a custom research paper s ample on Marketing Plan for an Elderly Home specifically for you for only $16.05 $11/page Learn More Although most families provide for their elder kin, a large proportion of the elderly in this county still need care services. Furthermore, it is expected that over 80% of Kin’s clients will afford full time care. In this regard, Kin’s predicts a 5% business growth over the next two years. Direct and Indirect Competition As already indicated, competition in this line of business is stiff. Currently, there are 71 nursing homes licensed to offer elderly care services within Kings County. These will be the direct competitors of Kin’s home services. They offer low cost services, which clients are more likely to choose when seeking for assisted living care. Nonetheless, Kin’s will market itself as a facility that offers quality services in a homelike environment. Three nursing homes within Kings County will compete directly with Kinâ₠¬â„¢s home. Rockwell, Hills Gate, and Clarke, which are the main facilities offering nursing home services. However, according to the latest inspection reports, they lack adequate nursing staff and bed capacity, and have low quality services. Indirect competition will mainly come from non-profit and faith-based organizations in the area. These facilities are adequately staffed, affordable, and provide specialized care to patients with neurological disorders. Moreover, non-profit homes often have relatively large bed capacities and thus, can admit more patients. Overall, it is expected that the homes run by non-profit and faith-based organizations will offer stiffer competition to Elderly Kin’s than those owned by direct competitors. Organizational Mission and Goals Kin’s Home intends to position itself as the facility of choice for clients seeking assisted care services. This goal is integral to Kin’s mission. According to Wilmshurst and Mackay (2002), a quality mission statement conveys an organization’s central purpose, goals, and activities. It should indicate what the organization intends to achieve now and in the long-term. Kin’s mission is to develop its capacity to offer quality and patient-focused services that will enable it to become a market leader in assisted home care for the elderly in Kings County. The facility plans to promote itself as a home that offers holistic care to clients and their families. Its objectives are as follows:Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More To position itself as the home that offers the highest nurse staffing hours per day (6 hours compared to the industry average of 4.2) To expand Kin’s bed capacity to a sizeable level of 200 beds up from the current 60 To offer specialized care to patients with chronic conditions such as Alzheimer’s disease, hypertension, and diabetes To reduce the stigma associated with elderly nursing homes by providing clients with holistic resident care in a homelike environment Marketing Strategy The success in achieving the set objectives will depend on how well Kin’s home will market its products. An effective marketing strategy should target a particular market segment. Target marketing helps an organization to â€Å"identify its current and future customers, and competitors† (Canon Stanley, 1990, p. 17). Kin’s marketing strategy will focus on elderly clients in the neighborhoods, family members living with aged individuals, and residents discharged to re cuperate at home. Its marketing activities will mainly involve the use of online media and the word of mouth. Many stigmas and misconceptions exist regarding nursing homes. It is often believed that nursing homes are akin to hospitals that care for patients nearing end-of-life stage. In this view, Kin’s home will market itself as a place that provides patient-focused daily care in a homelike environment. Kin’s will also offer a sense of community to its clients. Clients who come to Kin’s home will become part of a larger community of individuals who will learn together and support one another. Often, clients face a dilemma when deciding whether to take full-time or part-time care. Kin’s staff will advise potential clients accordingly in order to enable them to make sound decisions. Therefore, Kin’s home will market itself as a place that embraces the client-oriented model, which is different from the hospital-care approach used by the competitors. In this way, clients will be able to differentiate Kin’s services from those offered by its competitors. The facility, being a proprietary organization, will invest in advanced equipment to ensure quality services for its customers. It will inform potential clients of its advanced technology, including electronic medical records, which the clients’ families can access online. Target Customers Kin’s home will target people who need assisted living care. These include elderly individuals above the age of 65 living with their families or alone. Due to old age and age-related illnesses, elderly individuals cannot care for themselves. They need assisted care from siblings, daughters, sons, or relatives. However, work-related constraints make it difficult to care for elderly parents at home. In this regard, Kin’s target customers will comprise of families living with an elderly person, people aged above 65 years, and individuals in need of assisted living care. The primary target market will be the community living within a one-hour drive from the facility. Marketing Mix A marketing mix combines the different forces of the market environment to create a positive response for a new product or brand (Wilmshurst Mackay, 2002). It comprises of the ‘4 Ps’, which are the key parameters of the target market. These factors influence a firm’s marketing decision. Product – refers to the goods or services that an organization offers for sale. Kin’s Home, as a well-known brand, will offer assisted home care services to elderly clients in Kings County. The facility will offer client-centered care in a setting similar to the home environment. It will pride itself in providing quality services due to its high staffing levels and adequate bed capacity. It will also promote a sense of community in order to foster learning and social support for all clients. It will construct scalable premises to facilitate movement throu ghout the facility. Pricing – describes the price decisions and strategy an organization uses to penetrate the market. Kin’s will price its services at a lower rate than those offered by competitors. This will make Kin’s services affordable to people who need elderly care services. This will also enable it to attract clients from the other providers and enhance customer retention, which will facilitate business growth. The organization will construct scalable premises to reduce staffing levels and operational costs, especially during low business seasons. Uniform prices will be charged to all clients. However, low-income clients will be allowed to pay through the Prospective Payment System (PPS) (Coddington, Fischer, Moore, 2001). Promotion/Advertising – It entails marketing communication approaches to inform and persuade customers to purchase a product or service. Kin’s will invest in public relations and publicity to create a positive response f rom its target market. It will use a pull promotional strategy to create customer loyalty among the elderly population as a home of choice, which will translate into increased market share. Promotion will mainly involve online media and word of mouth. Distribution – The facility will be situated at a strategic location within Kings County. This will allow seniors living within a one-hour driving distance to receive part-time services. Families will also be able to visit their loved ones in the facility and receive regular updates regarding their physical and social wellbeing. The facility will operate within the local settings. This will allow the elderly community members to access its services. Furthermore, the location will help Kin’s reduce transportation costs and increase its market presence. Summary Kin’s home will be located near major hospitals in Kings county to target elderly patients in need of holistic care and assisted living in a homelike environm ent. Other target clients will be the elderly persons who are under the care of their families. A patient-focused business model will be used by this start-up. It is expected that this model will enable the facility to become a market leader in the elderly nursing sector. References Canon, D. Stanley, C. (1990). Marketing Planning in Small Enterprises: a Model and some Empirical Evidence. Journal of Consumer Marketing, 7(3), pp. 5-14. Coddington, D., Fischer, E. Moore, K. (2001). Strategies for the New Health  Marketplace: Managing the Convergence of Consumerism and Technology. San Francisco: Jossey-Bass. Kronenfeld, J. (2002). Health Care Policy: Issues and Trends. Westport, Ct : Praeger. Wilmshurst, J. Mackay, A. (2002). The Fundamentals and Practice of marketing. Oxford: Butterworth-Heinemann. This research paper on Marketing Plan for an Elderly Home was written and submitted by user Leonel Daniels to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.